Privacy policy

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English:

Privacy Policy

Von Berg operates this shop and this website, including all related information, content, functions, tools, products, and services, to provide you, the customer, with a curated shopping experience (the "Services"). Our shop is powered by Shopify, which allows us to provide these Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal data when you visit, use, or make a purchase or other transaction through the Services, or otherwise communicate with us.

In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail regarding the collection, processing, and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your data as described herein.

Personal Data We Collect or Process When we use the term "personal data," we refer to information that identifies you or can reasonably be associated with you. Personal data does not include anonymized or aggregated data that cannot identify you.

Depending on your use of the Services, your residence, and applicable laws, we may collect or process the following categories of personal data, including derived information:

  • Contact Details: Name, address, billing address, shipping address, phone number, email address.

  • Financial Data: Credit card, debit card, and account numbers, payment information, payment confirmations, and other payment details.

  • Account Information: Username, password, security questions, settings, and preferences.

  • Transaction Data: Items you view, add to cart, add to wishlist, purchase, return, exchange, or cancel, as well as your transaction history.

  • Communication with us: Content of your inquiries or messages (e.g., to customer service).

  • Device Information: Data about your device, browser, internet connection, IP address, and other unique identifiers.

  • Usage Information: Information about your interactions with the Services, such as when and how you visit or navigate the website.

Sources of Personal Data We may collect personal data from the following sources:

  • Directly from you, e.g., when you create an account, use the Services, or communicate with us;

  • Automatically via the Services, e.g., through cookies or similar technologies;

  • From our service providers when they process data on our behalf (e.g., payment processing, cloud storage);

  • From our partners or other third parties.

How We Use Your Personal Data Depending on your use of the Services, we may use your personal data for the following purposes:

  • Provision, adaptation, and improvement of the Services: Processing payments, fulfilling orders, managing your account, shipping, returns, product recommendations, and personalized shopping experiences.

  • Marketing and Advertising: Sending promotional emails, mailings, or online advertisements based on your interests and past purchases.

  • Security and Fraud Prevention: Authenticating your account, detecting and investigating fraudulent or illegal activities, protecting the Services and public safety.

  • Communication with you: Customer service, responding to inquiries, and maintaining our business relationship.

  • Legal Purposes: Fulfilling legal obligations, responding to lawful requests from authorities, and enforcing our policies.

Disclosure of Personal Data We may disclose your personal data to third parties under certain circumstances, including:

  • To Shopify, service providers, and vendors acting on our behalf (e.g., IT, payment processing, shipping).

  • To business partners and marketing partners for advertising purposes, according to their own privacy policies.

  • With your consent or at your direction, e.g., when shipping products or via social media.

  • Within our corporate group.

  • In connection with business transactions, legal obligations, or to defend our rights.

Relationship with Shopify The Services are hosted by Shopify. Shopify collects and processes personal data about your use of the Services to provide and improve them. For more information, please refer to the Shopify Privacy Policy.

Third-Party Websites and Links The Services may contain links to external websites. We are not responsible for the privacy practices or content of these websites. Please read their own privacy policies.

Children's Data The Services are not intended for children, and we do not knowingly collect personal data from minors. If you are a parent or guardian of a child who has provided us with data, please contact us to arrange for its deletion.

Security and Retention of Your Data We take appropriate security measures but cannot guarantee absolute security. The duration of storage of your personal data depends on various factors, such as legal requirements, open accounts, or pending transactions.

Your Rights and Choices Depending on your residence, you may have the following rights:

  • Right of access to stored personal data,

  • Right to deletion,

  • Right to rectification,

  • Right to data portability,

  • Right to object to or restrict processing,

  • Withdrawal of consent, provided this is the basis for processing.

To exercise these rights, please contact us using the contact details provided below. If you are a resident of the United Kingdom or the European Economic Area (EEA), you may additionally lodge a complaint with your local data protection authority.

International Data Transfers Your personal data may be transferred, stored, and processed outside your country of residence. When data is transferred outside the EEA or the UK, we use recognized standard contractual clauses of the EU Commission or equivalent protection mechanisms.

Changes to this Privacy Policy We may update this Privacy Policy from time to time. The date of the last update is indicated at the top of the page. Significant changes will be announced in accordance with legal requirements.

Contact If you have questions about our privacy practices or this Privacy Policy, or if you wish to exercise your rights, please contact us at:

  • Email: contact@essentialclothingco.com

  • Address: 30 North Gould Street, Sheridan, WY 82801, USA

For the purposes of applicable data protection laws, we are the controller for the processing of your personal data.